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PR Manager

Location: Newcastle

Salary: £25,000 - £27,000

Job Type: Permanent

Job ID: 166989

Main Purpose of the role

 

Strategically leading and developing all regional PR initiatives and press opportunities, to both maximise customer and stakeholder engagement and promote brand awareness. This is a fantastic opportunity for a creative PR person to work for a national travel brand.

 

  • Work closely with the regional Head of Marketing to implement fully-costed strategic localised PR campaigns that are consistent with the overarching marketing strategy.

  • Responsibility for organisation of events to drive engagement with local residents, customers and stakeholders.

  • Ensuring PR supports and integrates with all other marketing communication channels, particularly social, web and offline campaigns.

  • Devise and implement PR initiatives, inclusive of events, roadshows and regionalised press material, which complement wider campaign objectives.

  • Strengthen brand presence within the trade press through the placement of targeted thought-leadership features and news articles, whilst enhancing and protecting the brand’s reputation by building and sustaining robust relationships with journalists and stakeholders alike.

  • Report on PR performance and brand sentiment within the media manage feedback from key stakeholders and lead improvement actionss

  • Manage all reactive press enquiries engaging to deliver cohesive, tailored communications

  • Own sponsorship relationships to drive the positive local and national image of the brand.

  • Cover other regional press offices on behalf of PR Managers at times of absence and in peak.

 

Person Specification:

 

  • At least 3 years experience within a similar PR-specific in-house position, or at an agency level of Account Manager/ Senior Account Manager

  • A strong track record in proactive and reactive media relations, including crisis management

  • Ability to understand, influence people and work in a team

  • Extensive event management experience

  • Budget management experience

  • An understanding of media relations as a part of wider communication strategies and experience of executing multi-channel campaigns

  • Strong written and oral English language skills - able to write clearly, effectively and succinctly and to transform complex content into understandable, concise copy

To apply, please send your CV to SarahMinto@nrgplc.com or call on 0191 260 4448