Salary: £25,000 - £27,000
Job Type: Permanent
Job ID: 166989
Main Purpose of the role
Strategically leading and developing all regional PR initiatives and press opportunities, to both maximise customer and stakeholder engagement and promote brand awareness. This is a fantastic opportunity for a creative PR person to work for a national travel brand.
Work closely with the regional Head of Marketing to implement fully-costed strategic localised PR campaigns that are consistent with the overarching marketing strategy.
Responsibility for organisation of events to drive engagement with local residents, customers and stakeholders.
Ensuring PR supports and integrates with all other marketing communication channels, particularly social, web and offline campaigns.
Devise and implement PR initiatives, inclusive of events, roadshows and regionalised press material, which complement wider campaign objectives.
Strengthen brand presence within the trade press through the placement of targeted thought-leadership features and news articles, whilst enhancing and protecting the brand’s reputation by building and sustaining robust relationships with journalists and stakeholders alike.
Report on PR performance and brand sentiment within the media manage feedback from key stakeholders and lead improvement actionss
Manage all reactive press enquiries engaging to deliver cohesive, tailored communications
Own sponsorship relationships to drive the positive local and national image of the brand.
Cover other regional press offices on behalf of PR Managers at times of absence and in peak.
At least 3 years experience within a similar PR-specific in-house position, or at an agency level of Account Manager/ Senior Account Manager
A strong track record in proactive and reactive media relations, including crisis management
Ability to understand, influence people and work in a team
Extensive event management experience
Budget management experience
An understanding of media relations as a part of wider communication strategies and experience of executing multi-channel campaigns
Strong written and oral English language skills - able to write clearly, effectively and succinctly and to transform complex content into understandable, concise copy
To apply, please send your CV to SarahMinto@nrgplc.com or call on 0191 260 4448