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Conversion Marketing Specialist

Location: North Shields

Salary: £20,000

Job Type: Temporary

Job ID: 166931


Role description:

•Support the production and delivery of all onsite, app, game and personalisation content for the ongoing improvement of performance across the site

•Support SEO development across language and location

•Liaise with all web, seo, app and game development agencies

•Support where needed the development of strategy and planning for content, seo, cro and personalization to inspire and convert potential customers through conversion marketing initiatives.

•Ensure delivery of campaigns and projects on time and accurately

•Ensure conversion activity is integrated across marketing functions

•Support colleagues in Digital functions to ensure effective digital content, conversion and SEO tooling and technology.

•Remain up to date with the latest tools and best practices in online conversion industry

•Ensure all software releases are tested in UAT and feedback is provided to relevant teams before planned release

•Lead on selected projects as and when needed


Profile: Skills, experience, education

•Skilled digital marketing professional with minimum of 2 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.

•Experience of multiple language digital marketing activity across websites

•Knowledge and understanding of travel and digital marketing industries

•Strong leadership and people management skills

•Excellent communication skills

•Marketing, Digital or Business degree or professional marketing qualification desirable