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Website Content Manager

Location: Newcastle

Salary: £35,000 - £40,000

Job Type: Permanent

Job ID: 166759

Purpose of the role:

To take ownership of thecontent strategy for the website:

 

  • Create, develop and evaluate digital content focussed on the delivery of high value engaged audiences and delivering measurable benefits for the business.

  • Utilise HTML and web content management systems (CMS) to publish digital content including web pages, images, videos, blogs, guest articles and reviews.

  • Conduct content audits to identify gaps and redundancies in the site content.

  • Create and implement content schedules for stakeholders and the wider Marketing team to produce or update content.

  • Produce maps and visualisations of the site to help staff understand the structure and function of the website.

  • Write and edit web copy.

  • Develop editorial guidelines, user guides and policies relating to web content such as house style in line with tone of voice and brand.

  • Analyse web analytics data to learn how users interact with the site.

  • Survey users internally and externally and hold focus groups to learn how the site is viewed.

  • Report on website performance and content popularity.

  • Work with the Digital Marketing Coordinator to measure, refine, optimise and continually improve our content standards in order to meet our business objectives.

  • Work with the Social and PR Executive to ensure maximum reach of content and alignment with other digital content channels.

 

Measure of Success

 

  • Content plans and standards produced and implemented well in advance of internal and external events, campaigns and launches.

  • Improvement in the content quality/engagement metrics (e.g. bounce rates, time on site, pages per visit etc.)

  • Improvements in repeat visitors and audience engagement.

  • Increase in measurable benefits from our content e.g. registrations, product leads, sign ups.

  • Increased amplification of content – social shares, back links, external coverage.

  • Visible content schedules, editorial guides and relevant policies

 

To apply, please send your CV to sarahminto@nrgplc.com or call 0191 260 4448 to discuss further.