Social Media Manager

Location: Durham

Salary: Salary dependent upon experience

Job ID: 161838

Role Description:

 

The Social Media Manager is accountable for overseeing Atom’s social media activity across both brand and marketing communications. They will lead the social strategy and being responsible for the adherence, maintenance and updating of Atom’s Social Media Policy. They will be a key contributor to the development of a customer community platform, defining and evolving our strategy in this area. They will also be responsible for key metrics, listening activities and reporting on the overall effectiveness of our strategies. They will actively contribute to embedding a social culture across the business, supporting all social activities by sharing their expertise and best practice experience.

 

Key Accountabilities/Responsibilities:

  • Responsible for developing our social media brand and marketing strategy, including content and distribution development activities

  • Responsible for the day to day management of our brand social channels, including social media listening and reporting

  • Working with Customer Experience colleagues, define, implement and manage Atom;s customer community strategy

  • Work alongside marketing colleagues to optimise paid, owned & earned activity, including contributing to SEO effectiveness

  • Oversee the implementation and adherence to the Social Media Policy, contributing to training and best practice advice across the business and evolving it as necessary

  • Responsible for developing, implementing and measuring the effectiveness of social media KPIs across our brand and marketing activities

  • Support frontline teams by providing advice and feedback to help develop and grow our customer service social proposition

 

Essential Capabilities/Experience:

  • 5 yrs+ experience in developing and managing social media channels and marketing activities

  • Proven experience in delivering creative and innovative social media activities that drive results

  • Proven experience in delivering marketing activities to engage customers and grow brand awareness and consideration

  • Comprehensive understanding and practical experience of monitoring and measuring the effectiveness of social media activity

  • Proven experience in managing reputational risk / crisis management in social channels

  • Commercially astute and customer oriented

  • Strong influencing and stakeholder management skills

  • Strong track record of collaborating both within and outside the business

 

Desired Capabilities/Experience:

  • Financial services experience desirable

  • SEO knowledge – using social media to enhance rankings

  • Experience in social media listening activities and strategies

 

Key Performance Indicators:

  • Brand sentiment scores

  • Social channel performance metrics

  • SEO rankings

  • Customer engagement in community activities

  • Brand awareness

  • Brand Consideration/Preference

  • Brand Differentiation